In Episode 9, we're understanding your audience's actual struggles. Because let's face it: creating content or products in a vacuum? That's a recipe for disconnect. We’re moving beyond assumptions and taking a "question-driven" approach to build genuine customer connections.

We'll explore why understanding pain points isn't just a "nice-to-have," but the foundation of strong customer relationships. We'll delve into how to build emotional connections, making your brand feel meaningful and unique. Think about a time you were frustrated as a customer – that's the level of understanding we're aiming for!

We'll cover how to build your "question arsenal," categorizing questions by demographics, psychographics, challenges, goals, and buying behaviors. We'll discuss open-ended, closed-ended, scale-based, and scenario-based questions, and how to use the "5 Whys" technique to dig deeper. We'll also cover where to find answers: surveys, social media polls, customer feedback, online reviews, and more.

Then, we'll turn insights into action! We'll discuss creating customer personas, prioritizing pain points, tailoring messaging, developing solutions, and iterating based on feedback. We'll even give you a real-world example using Sweet Baton Rouge (SBR) to illustrate how to build personas and understand customer motivations.

Ultimately, it's about creating a brand that resonates, solves real problems, and makes customers feel like they belong. Let's make 'em obsessed!

Did you know 99% of consumers check their emails daily? Stop relying solely on social media algorithms and learn why email is still king. We're revealing the surprising statistics and practical strategies to build a thriving email list in Episode 8.

Unlock your business potential! Episode 7 of The Nouveau Podcast dives into the powerful trifecta of Branding, Marketing, and Meta Ads. Learn how to build a strong brand, implement effective marketing strategies, and leverage Meta Ads to reach your ideal customers. Get actionable tips and strategies to grow your business!

Hey everyone, and welcome back to The Nouveau Podcast! Ever feel like your product pages are less 'online sales rep' and more 'online nap room'? Yeah, me too. That's why THIS week, we're diving deep into making those virtual storefronts shine! Last week we covered the website basics, but this week, we're getting granular – think of it as a product page pep rally! Because let's be real, if your product pages aren't doing their job, you're basically hiding your awesome stuff in a digital dark closet. So, let's drag those products into the spotlight and get them selling! Ready to ditch the digital dust bunnies and create product pages that POP? Let's go

Ready to take your online presence to the next level? In this blog post, we're diving deep into the essential elements of a successful website. From captivating your audience with a strong homepage to ensuring a seamless checkout process, we'll provide you with a comprehensive checklist to help you optimize your website for success. Download our free Website Checklist when you sign up for our email list and get ready to elevate your online game!

Branding is more than just a pretty logo – it's the heart and soul of your business. In this post, I'm sharing practical tips and actionable strategies for building a brand that resonates, from defining your target audience to creating a consistent visual identity. Learn from my experiences (the good and the not-so-good!) and discover how to create a brand that truly connects with your customers.

Looking for a dose of inspiration and actionable advice to elevate your business? The Nouveau Podcast blog is your go-to resource. We're sharing our hard-won lessons, data-driven strategies, and a whole lot of sparkle to help you build the business of your dreams. Because you're not just a cup of tea, you're champagne, darlin'

Ready to take your business to the next level? In Episode 2 of The Nouveau Podcast, we explore the importance of auditing your business, from analyzing your sales data to humanizing your brand. Get actionable insights to boost your success

Welcome to The Nouveau Podcast! In our inaugural episode, host Meredith Waguespack, founder of Sweet Baton Rouge® shares her entrepreneurial journey and the inspiration behind launching this podcast.